Bravado Creativity – The Wallpaper
NEWS | Andreas Hadjipaschali | Bravado | June 23, 2019
It’s time for another competition and this time in the form of a creative which will allow individuals to express their imagination by designing and creating a concept of how they visualize what it means to bring the bravado. We’ll be hosting a wallpaper competition of which entries will begin on Sunday the 24th of June.
The idea behind this creative competition is to design a wallpaper that falls in line with the Bravado brand by expressing what Bravado stands for and conceptualizing this into a digital wallpaper. We’re excited to see how you perceive the concept of Bringing the Bravado and we’re looking forward to see some talented expressions through this competition.
What is Bravado?
Bravado may primarily be seen as an e-sports team or brand to many who have known us throughout the years, but it’s more than just that. Bravado is a set of rules that you live by to become the best that you can be. It’s a strong message or call-to-action reminding you that you that your Youniverse is endless and your possibilities are available. We use e-sports as our primary eco-system of how individuals can Bring their Bravado by expressing the story from a variety of angles, titles, genres and situations through the phenomenon of competitive computer gaming.
The Bravado logo concept was based on 5 individuals, working together in synergy (the stripes rotate anti-clockwise) in order to create the star in the center of the stripes (the outcome).
The definition of Bravado includes: a bold manner or a show of boldness intended to impress or intimidate.
– Bravado isn’t about where you are, but where you can be.
– Bravado is about unleashing brilliance.
– Bravado is about achieving greatness.
– Bravado is about untapping the potential within you.
What should the wallpaper include?
Based on what we’ve mentioned above, we’ll add a few more details about Bravado and what you can use in order to put your concept together. The tone should be bold but soft, strong but emotional, simple but effective, clean and flashy all at the same time. The concept should not only revolve around computer gaming, but more a hybrid concept of incorporating the esports industry with the lifestyle of the general population and their every day activities or personal goals. By doing this we can build a connection and an understanding of how esports can go hand-in-hand with anything and anyone that exists on this planet and how these 2 share common goals of success.
The description above can be characterized by a few descriptive words, namely: confident, courage, endurance, perseverance, selfless, stamina… and I’m sure, by now, you get the idea! Here’s an example picture below (this is not a wallpaper, just a picture to explain our general call-to-action) of how we’ve created multiple call-to-actions by incorporating a gaming lifestyle to one that has nothing to do with esports directly. If you’re a gamer, you’ll get it. If not, you’ll question certain elements depicted in this image which may lead you to a connection that involves competitive computer gaming or esports as we call it.
Now, we’re not saying that you have to go ahead and use photos. This piece is your creativity and you create it the way you base your understanding on the above mentioned. It may include Bravado photos or it may not. It may include photos not related to gaming or it may not. It may include photos or it may not include any photos at all. The effects, elements and creation is your own to decide how you decide to implement the connection between the man/woman on the street and the gamer.
When it comes to color schemes, our primary color is the Bravado Blue but we often (depending on the situation and asset required) play around between our blue, light black and white. This doesn’t necessarily mean we can’t bring in another color or alter the way we use our current colors, but whatever the case, we always want to ensure that there is some kind of the ‘Bravado Blue’ element evident in our assets. The color code of this is: RGB 54, 156, 204
Remember: It’s important to make sure that the minimum dimensions used for this project are 1920 x 1080 and it’s important that the wallpaper should include the following elements which are compulsory: Bravado branding (primary call to action), Alienware branding (primary sponsor), Intel branding (primary sponsor) and if you want (not compulsory) the DELL logo. Some people may also enjoy including some phrases to a creative and thought we would share some of our common phrases that we use for our call-to-actions (small caps are best when using these). You can use these if you want, namely:
– Bring the Bravado.
– Bring your Bravado.
– Open your Youniverse.
– Unleash Greatness.
– A Story to be Told.
Got some ideas?
So by now, we’re sure that you’ve thought of some creative ideas, but let’s remind you, don’t dig in toooo deep at the entire hybrid concept as at the end of the day, esports is our primary ecosystem and creating something that communicates this is important. If you’d like to enter the competition, the rules are very simple and can be found below:
Step 1: Create your concept and produce it.
Step 2: Enter the competition by filling out the entry form and uploading your wallpaper here.
Step 3: Post your wallpaper on social media when you’re done with it, using hashtags #bvdgaming #bringthebravado #bvdalienware #bvdintel #dellgaming #feelthebravado #takealot and tag:
– Twitter (compulsory): @bravadogaming @alienware @dellemcza @intel & @takealot + 2 friends.
– Facebook (optional): @bravadogaming @EMC.Southern.Africa @alienware @intel @alienwaresouthafrica & @takealot + 2 friends.
– Instagram (optional): @bravadogaming @dell @alienware @intel & @takealotcom + 2 friends.
01 July 2019
Registrations for this competition will close.
03 – 06 July 2019
A shortlist of 4 people will created and their wallpapers will be advertised on our Twitter platform to the public to showcase their skills, giving credit to the producers and a chance for our friends and followers to make use of these wallpapers.
07 – 10 July 2019
A poll will be created on the Bravado Twitter page and the public voting process will begin on the 7th of July and end on the 10th of July 2019 with the 4 shortlisted wallpaper options. On the 11th of July at 19h00 (SAST) we’ll be announcing the winner based on % of votes on Twitter and will take home the 1st prize!
* Vector logos can be downloaded from here.
We’re delighted to announce that we’ll be giving away a really cool set of prizes to the chosen winner, which will include:
1x Dell Gaming Backpack
1x Dell Gaming Mousepad
1x Dell Gaming Cap
1x Bravado Gaming Player Sweater
1x Bravado Gaming Essential T-Shirt
1x Bravado Gaming Cap
1x R1000 Takealot Voucher
Please Note: By entering this competition and submitting your artwork and concepts, you give full rights to Bravado Gaming (PTY) LTD to use your creatives privately and publicly. Competition only available to South African residents. Terms and conditions apply. Courier costs of Dell and Bravado products will be shipped to individuals free-of-charge approx 3 working days after the winner has been announced.
Good luck & have fun! #bvdgaming #bringthebravado
We would like to once again thank each and every person for your continued support. Make sure you follow Bravado Gaming on Facebook, Twitter and Instagram for continuous updates. Bravado Gaming is proudly sponsored by ALIENWARE and Intel and is the proud brand ambassador for ALIENWARE in the META Region. Learn more about Bravado Gaming, ALIENWARE and Intel here. | #bvdgaming #bvdalienware #bvdintel #bvdvertagear #alienware #intel #vertagear #bvdfortnite #dellgaming
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