Bravado Gaming partners with Erin Patton
NEWS | Abdullah 'anneKsiy' Adam | Bravado | July 13, 2018
Approximately 5 months ago, Bravado Gaming and their partners and sponsors at DELL, ALIENWARE & Intel announced ‘Project Destiny’. Project Destiny was an initiative of taking 6 South African Esports athletes and moving them to the United States of America to compete at the highest level possible as ambassadors for Africa and the META Regions. This team of 6 was none other than the bread and butter division of Bravado Gaming, the Counter-Strike: Global Offensive team.
Our African team has turned heads and drawn attention from big figures in the corporate field as well as individuals with huge influence within the USA, practically immediately upon arrival. Finally, after lots of anticipation, we’re happy to announce that Bravado Gaming will be entering into a Joint Venture with Erin Patton and the Amplify Sports Group to further the brand in North America throughout its divisions and eco-systems.
I’m delighted to announce that we’ve agreed to create a joint venture with Erin Patton. When Erin first approached us, I knew from the start that this is the individual that we want to work with because he understands our vision of becoming a ‘way of living’. More than just an Esports brand, he understands the brand and the way we want to portray our message across the globe of ‘being the best you can be’ – playing with the Bravado within you. – Andreas Hadjipaschali, CEO of Bravado Gaming (PTY) LTD
Erin has worked with some of the top athletes in the world such as Michael Jordan, Serena Williams, Kevin Durant and many others. Let’s not forget that Patton was a global director for the NIKE Jordan Brand, hand-picked by the legend Michael Jordan himself.
We can’t say too much right now but Erin and the Amplify Sports group will be working with Bravado Gaming in North America in a variety of eco-system & lifestyle initiatives while continuously building our competitive gaming divisions as the official ambassadors of these ventures.
Introducing Erin Patton
So, the man of the hour is Mr Erin Patton and it would be silly not to give a bit more detailed information about the man behind this ambitious plan. As mentioned previously, Erin was cherry-picked by Michael Jordan himself to spearhead the young Jordan Brand which generated well over 350 million USD over the course of approximately two years. Without Erin there would be no Jordan Brand as he brought together the resources to launch the Jordan Brand which Nike is synonymous with today.
In the USA he is viewed as one of the leading figures as far as sports marketing and branding is concerned. In order for him to have been so successful in these fields he would obviously have had to be in touch with the youth and cultural phenomena surrounding them. Perhaps the most relevant in our situation is his recent journey in sports technology with AMPlifi SPORTS which is a digital platform allowing amateur athletes and youth sports communities worldwide to interact and connect. Clearly Erin is a visionary with an eye for creating his own opportunities and succeeding in every way possible.
We looked at the Esports space, not in search of opportunity, but inspiration. What we found in the Bravado squad went beyond inspiration to purpose. We share a common vision and ethos to change the game and change lives. We are amped to raise the Bravado flag here in the US & North America in partner with Bravado to become the pre-eminent Gaming company in the world. – Erin Patton, Founder and Architect of NIKE Michael Jordan brand
Ready to Rock
What now? This entire joint venture is aimed at a variety of things, and in particular, creating brand awareness and exposure in North America to the point where technology, gaming and sports meet. Bravado Gaming is also proud to announce that in addition to our CS:GO squad we will also be implementing 2 more divisions in the near future. One of these new divisions will be a NBA2k team to compete at the highest level possible in 2019. As for the 3rd division, you’ll just have to wait and keep your ears open. What we can tell you though… Project Destiny, The Second Chapter.